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A Complete Guide To Choosing The Right Food Packaging Box

Learn how to choose the right custom food packaging box for your brand, from chocolate to pizza boxes, with tips on design, materials, and suppliers.

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More and more people are focusing on what they’re eating, and packaging is becoming a crucial factor. Food packaging helps protect and preserve food items from moisture, compression, dirt, and deter tampering. 

A brand that uses the right custom food packaging box is more likely to connect and build trust with shoppers. Food packages improve convenience for handling and distribution. 

Why Choose Custom Food Packaging?

Christmas Macaron Box

Most brands also use custom food packaging as a way of marketing. Attractive food packages build up curiosity, encouraging people to check out the contents. 

Enhances brand visibility & recognition

One way to stand out from your competition is through custom-printed food packaging. One way to stand out from your competition is through  custom-printed food packaging , which allows you  to personalize your food packaging by adding logos, unique designs, and brand colors. Custom-printed options help to reflect a brand’s identity and values. 

With eye-catching and unique packaging, customers begin to recognize your brand before even seeing the brand name. Good packaging allows you to add QR codes and recipes, building a personal connection with customers. 

Improves customer experience & unboxing appeal

A package that customers even before it's opened creates a memorable unboxing experience. “Unboxing” has become such a powerful marketing trend, especially online. Some customers go ahead to post on media unboxing videos, depending on the kind of experience they receive from your brand. 

Custom packaging allows you to decide how to present your products. Consider adding inserts, dividers, printed lining, or trays to introduce a surprise element. Customers appreciate designs that prevent leaks, spills, or messes that can spoil the unboxing experience. 

Provides product protection & food safety

Apart from attractive packaging, food safety should be a primary concern for any brand. Contamination, spoilage, and health risks are some of the consequences of poor packaging. However, custom packaging enables you to choose the best materials for food protection. 

Custom packaging also allows you to build trust with your customers through clear labelling. You can add storage instructions, list ingredients, and disposal instructions for the box. Consider tamper-evident seals and safety closures for further product protection. 

Popular Types of Custom Food Boxes

Chocolate Box with Custom Inserts

There are a wide range of types of  food packaging types available today. However, choosing the right custom food packaging box can be overwhelming. We will highlight a few that can leave a lasting impression. 

Custom printed food packaging 

Fun graphics and creative shapes are some of the elements you can use to make the food packaging box attractive. Adding attractive fonts and printing your logo allows you to stand out. Custom-printed food packaging becomes a marketing tool for your brand. 

Some brands are going a step further and using interactive features such as QR codes. When customers scan the code, they either get a recipe, a product video, or loyalty rewards. Younger and digitally savvy clients will love this feature. It also helps build trust with customers as they learn more about ingredients or sourcing. 

Custom chocolate boxes 

Chocolate is a treat and a gift. Hence, it is essential that chocolate packaging should be unique and elegant. You can include luxury finishes such as gold foil, dark colors, metallics,  or soft-touch mattes. Premium fade effects (colors gently blend from light to dark) make your brand exclusive. 

Adding ribbons or custom-printed sleeves enhances the unboxing experience. Place some dividers or trays to keep the chocolates neat and presentable. Handmade or organic chocolates look better with natural tones or recyclable materials. Using a custom chocolate box makes your brand feel luxurious, which gains repeat purchases from clients. 

Pizza boxes

Pizza boxes not only deliver delicious, hot pizza, but are an important part of a customer's experience. You don’t want pizzas sliding and dislodging the toppings. It is essential to request that your pizza box supplier craft the perfect pizza boxes. 

The pizza boxes should also trap heat without making the pizzas soggy. Most boxes have vents to let the steam escape, allowing the crust to remain crispy. Adding a grease-resistant lining stops oil from soaking through. Fun illustrations and pizza trivia on the boxes help to keep customers happy.  

Material Choices & Sustainability

The food industry has been shifting towards sustainability to reduce environmental impact. Customers are also choosing food products from brands that value sustainability. There is a variety of materials that can be used to meet sustainability goals.    

Eco-friendly materials

Most food brands are choosing recyclable bags, which are perfect replacements for plastic bags. Kraft packages help reduce environmental impact as they do not end up in landfills. Recyclable cardboard is made from natural fibers, and customers can easily recycle it. 

Compostable bagasse (made from sugarcane pulp) is strong and heat resistant. Most brands use it for ready-to-eat meals or takeout. The use of biodegradable wraps or edible films that break down naturally is replacing plastics. Some brands have made these two materials, sourced from seaweed or plant proteins, edible.   

Core sustainable trends (2025)

Brands in the food industry need to stay up-to-date with current trends to keep capturing their customers' attention. Minimalist packaging helps to eliminate unnecessary elements by choosing simple designs with fewer colors. Using simple fonts and uncoated materials results in an elegant and modern look. 

Instead of using expensive and harmful materials, consider matte finishes and embossed logos for a lower cost. The goal is to offer the right food packaging box at a reasonable price. 

Choosing a Supplier or Manufacturer

pizza boxes

Choosing the right manufacturer for custom food packaging boxes is crucial for your brand. You want a manufacturer who can deliver quality food boxes on time, and they should also meet your sustainability goals. 

Evaluate capabilities:

Confirm whether the manufacturer can meet your design needs. Do they offer full-color printing, foil stamping, or spot UV? The manufacturer should also add clear logos and match your brand colors. 

Check if the manufacturer uses sustainable products such as compostable materials or water-based inks. Does the manufacturer have shorter lead times and the ability to meet seasonal and urgent orders? 

Certifications:

A manufacturer with certifications shows that it follows safety rules and meet international standards. Food-grade safety certification is a priority, as it shows that the box is safe to hold food. It shows that the packaging does not contain harmful chemicals. 

Certified packaging means that your brand takes your customers' health seriously , which  also helps meet government regulations and industry standards, avoiding legal issues in the future. 

Case studies:

Reviewing a manufacturer’s past work is one way of evaluating whether it is the right option for your food packaging boxes. Brothersbox is one of the few manufacturers that is known for producing custom food boxes. 

Widely known as a chocolate box manufacturer for luxury and everyday brands, Brothersbox uses recyclable paperboard paired with luxury finishes. We also include custom inserts to hold each chocolate in place while using food-safe materials throughout the production process. 

Brothersbox is also popular for its strong, grease-resistant pizza boxes. By offering custom sizing and ventilation holes, we help clients reduce packaging waste.  

Conclusion:

The right food packaging box is crucial for any food brand that wants to stand out from its competitors. Working with a manufacturer that understands your brand needs and product types ensures that you deliver only the best to your customers. 

At Brothersbox, we offer different custom packaging boxes for various industries. Contact us for high-quality food packaging boxes for your brand. 

Address : No.29 Jinfu 2nd Road, Huanan Ind Park, Liaobu City, Dongguan, Guangdong, China