How Can Custom Toy Packaging Boxes Help Your Brand Stand Out?

A toy package design is a crucial factor for those brands that want to impress and retain clients. Children’s interests change very fast, and retailers should adapt in real-time. Custom toy packaging boxes not only protect but also play a crucial role in branding and marketing. 

Well-designed toy boxes enhance customer experience and boost sales. Toy manufacturers, shops, retail stores, and e-commerce businesses are various industries with a huge demand for toy packaging boxes.

The Purpose of Packaging in Brand Strategy

As the toy industry keeps changing, brands are having to constantly come up with new packaging options to impress their customers. Great designs, attractive colors and images can make a brand stand out. 

Packaging as a Brand's First Impression

Before unboxing the toys, the first thing that potential buyers see is the packaging. Bright colors and cartoon characters will make a good first impression for those businesses targeting young kids. Modern and minimalist designs will attract an older audience.  

When the packaging has a neat logo, brand colors, and a beautiful design, people will have confidence in the quality. A good first impression is likely to lead to a sale right away. 

Visual Storytelling Through Design Elements

What does the packaging communicate? The color, logo, images, and shapes combination should tell a story about the toy inside and your brand. All these elements should tell a story that excites the recipient, even before opening the box. Doll packaging boxes can show a doll house and outfits. 

Pop-up windows, a shiny foil, or large, playful letters can make the packaging more interactive and fun. Combining different characters, such as mascots, is a great way to tell a story that can pull buyers in. 

Standing Out in Competitive Retail Spaces

Using various colors and designs is a great way to stand out from the competition. Color combinations can bring out different emotions. Consider using vibrant colors that can easily attract and encourage children’s interaction. 

A perfect example is Crayola, which uses bold colors to reflect its creative and fun text. How fast consumers can read and identify your brand can make a difference in choosing you over competitors. 

Building Emotional Connection with Young Audiences

Understanding how customers shop for toys will help you understand what appeals to them. That way, it becomes easier to come up with a design that creates an emotional connection with children. One key factor is having different toy packaging options for different ages. Fun and colorful packaging will excite younger kids, making a connection right away.  

When parents associate your brand with safety (not using toxic materials), they are more comfortable using toy packaging boxes from your brand. Consider packaging that educates and encourages various skill developments, as this can significantly influence parents' purchasing decisions.

Custom Toy Packaging Boxes vs. Generic Alternatives

Custom toy packaging is designed to fit the toy perfectly. Generic packaging is standard and might not fit the toy perfectly. A perfect fit prevents the toy from moving inside the box, which can lead to breakage, scratching, or bending. You also don’t need a lot of filler material if the toy is a perfect fit. Extra filler material adds to cost and waste. 

Instead of the generic plain brown box, custom toy boxes have fun designs that make the toy feel more special. Presentation is what wins most people over, and custom packages have a “perceived value” even if what is inside is not expensive. Invest in a good toy box packaging design to increase the value of the gift in the buyer’s eyes. 

Custom packaging does not have to be expensive. Consider reducing the size of the box to fit the toy perfectly, resulting in a reduction of materials and shipping costs. Use sustainable materials that buyers can reuse, reducing wastage. Preferring generic over custom means losing some marketing opportunities.  

Toy-Specific Packaging Trends & Formats 

Creating packaging that is practical and fun enhances a customer overall experience. Adding extra value, such as transforming the toy package into a storage or playset, can make a brand popular. 

Common formats: 

While there are countless formats for toy packaging, consider those that are practical and effective. The tuck-end box, with its top and bottom flaps folding into the box, is easy to open, especially for a child. It does not require scissors or complex opening methods. Parents and young kids will appreciate the smooth experience. 

Another common format that is quite popular is the window display box. The box has a clear plastic window that allows the toys to be visible without having to open the box first. For larger or premium toys, consider tray-and-lid packaging, which is more sturdy. Small toys or accessories will fit better in a blister pack. 

Unique structures that surprise 

However, modern brands are now choosing unique packaging structures over ordinary boxes. A box shaped like the toy itself makes the child more excited, even before they see the actual toy. 

Alternatively, consider having a box that becomes part of the play experience by becoming a mini house or a game board. It encourages people to buy from the same brand again because packaging is part of the fun. Consider pop-up designs or fold-out panels to make the toy package stand out.

Emphasis on unboxing experiences

Unboxing has become a major part of marketing nowadays. Most toy brands are opting for packaging that offers a fun, hands-on unboxing experience. 

Layers and secret compartments are surprise elements that make the unboxing experience enjoyable. Numbered steps, pop-outs, or spinning panels help build curiosity and anticipation. 

Example: Doll & Barbie Packaging Box Design

A good example of toy packaging that meets trends and formats is the doll and Barbie brand. Designed with young girls in mind, the doll and Barbie packaging come in pink, purple, or soft colors. However, most brands choose pink for its playful and imaginative feel. Stars, hearts, and glitter are some other elements that make the packaging exciting. 

A Barbie packaging box has clear plastic windows at the front. Parents and kids can see the doll, outfit, and accessories, even before buying. A stylish plastic or cardboard tray holds everything neatly in place, making unboxing easier. Seals and stickers are an indication of non-tampering. 

Cleanliness and safety are other major concerns when it comes to toy packaging boxes. Avoid boxes with small loose parts, sharp edges, or toxic materials. The boxes should also be tightly sealed and opened only by the buyers. Toy packaging boxes should also meet safety standards.

Practical Steps to Create Effective Toy Packaging Boxes

Finding the ideal toy packaging boxes for your brand can be a challenge. However, by considering key factors and selecting the right supplier, such as Brothersbox, the process can be made easier. 

Understand Your Product

The first step in creating an ideal toy box packaging design for your brand is to understand the product thoroughly. What kind of toy is it? Soft, hard, fragile, small, or electronic. What is the toy’s weight, shape, size, and features? Understanding this will guide you in selecting the best packaging material and box design. 

Consider who will use the toy and its purpose. Is it for toddlers, young kids, or older kids? Younger kids require packaging that is easier to open, while older kids want fun designs or themes. 

Choose the Right Materials

The ideal materials for toy packaging boxes should be durable and recyclable. Choose durable materials that can protect the toys during storage and shipping. Cardboard, rigid, and corrugated paperboard boxes offer protection for the toys. 

Choose eco-friendly materials such as Kraft paper and compostable board, as most parents prefer sustainable materials. Avoid using poor-quality or unsafe materials, as the primary users of the boxes are children.

Design with Purpose

Having creative and attractive designs on the toy boxes ignites the children's interest and curiosity. Consider using cartoon patterns with bright colors and eye-catching fonts. The packaging should protect the toy and attract customers at the same time. 

Conclusion:

Custom toy packaging boxes not only protect the toys but also make a brand stand out. High-quality materials and creative designs make the unboxing experience memorable, resulting in increased sales. 

Brothersbox has years of experience in packaging solutions for small and large brands. Contact us for quality and customized toy packaging boxes.